Missing these 9 Tips of Better Business Blogging Means you’re Missing Success:
Don’t be left out, simply follow these 9 tips for better business blogging performance but don’t expect it to happen overnight!
Blogging for business is by far one of the ultimate ways to position yourself with authority and create customer loyalty – provided that you’re willing to devote the necessary time to achieve this task.
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The Right Way for Better Business Blogging:
For better business blogging, drop what is called the advertorial dribble. Years ago a bright entrepreneur reached a conclusion that if he was to write his sales copy in a similar way to the editorial, he’d get more sales and will grow his audience dramatically. Thus the so-called “advertorial,” was created and it still works well in print publications.
But for a better business blogging and your blog the advertorial type does NOT work well.
Don’t get me wrong. You should advertise your products and services on your website, but don’t do it in an unethical or sneaky way. Better, do it the right way. Don’t try self-promotion in an article – your readers will get annoyed and it will make them feel deprived or they’ll feel let down because you got them thinking they’re going to learn something interesting and new that could solve their problem, but only to discover it is not free or it is not there and they’ve got to pay to get it.
For example, if you title your blog post, “Revealed: 30 Ways to Drive Organic Traffic to your Site” and then you ignore revealing anything about driving organic traffic, but instead you add a link to your new product page. That is an instant turnoff and a click away follows.
Instead of that, do it right, title your blog post, “Revealed: 6 Ways to Drive Organic Traffic,” and then GIVE your reader the 6 different ways. At the end of your article, let them know that if they’re interested in more ways to get organic traffic, then they can get the additional 24 methods when they buy your product, that is the right way, it leads your visitor to your product link with an open mindset to accept your offer.
Do this and your visitors will respect you more because you’ve given them some reliable information that they can use and test for themselves now and then when they see results which gives them satisfaction, they’ll comeback if they want more.
By doing that you demonstrated that you are someone who they can trust and rely upon, and that you know what you’re talking about, as a matter of fact this should and will INCREASE your product sales dramatically.
Be the Authority for Better Business Blogging:
Be the authority. This goes very well along with “Tip #1: Better Business Blogging“, because when you’re talking about a subject with extreme details, all the latest updates, all the ins and outs of your industry rather than spending your time promoting yourself, then at that point you proof that you are the expert in that field which is yours and you become the expert in your prospects’ eyes as well.
And when you become an expert in your field, who else do people want to do business with? The expert of course. Who can charge more for their products and services? Again, the answer is going to be the expert.
What should you do is; offer the latest and up to date news and information along with plenty of how-to articles about your area of expertise and your readers will start to like you more and that paves the way to trusting you. As a result, they’ll want to do business with you. The expert.
Educate, Inform and Inspire for Better Business Blogging:
Educate, inform and inspire. Use any one of these whenever possible, using real life stories to inspire your readers is an excellent way to get people’s attention. There is nothing that sells like success and success stories, and people are always curious to know how others did it.
People love to read how others have overcome the same problem that they have and wants to know how to solve the challenges they’re having. Whenever you’re stuck or short on ideas for a blog post, just think, “What do my readers want to know more about from me? How can I help my readers solve their problem and how to give them a real value?” Watch the forums for questions that pop up regularly – this is an excellent source for ideas and for targeted audiences.
Personality Stamp for Better Business Blogging:
Show your personality. Let it shine and stamp it on your post for better business blogging. Building reader loyalty is never going to happen overnight, it takes time and not only just great information – it also takes personality.
Let your own unique style shine, stamp it in your posts, and don’t be afraid to reveal insights about yourself, and if necessary to be controversial when required. Nothing rallies readers like a good controversy, people love it, and nothing makes readers more loyal than if they know you well enough to think of you as a friend.
Use Promotion for Better Business Blogging:
Promote your blog. It would be great if you could write good subjects for blogging and would be better if people read your posts, but it’s no easy to do that all the time. Promote your blog using your own networks and let them know each time you’ve made a new blog post.
Do use a guest write for other blogs to promote your own blog. And always ask people to share your blog posts with others (see example how many shares “4 YouTube Video Marketing Mistakes” got), it works wonders and you will be amazed to how many people are willing to do it. It also gives you an idea what interests people the most.
Use Reader’s Interactions for Better Business Blogging:
Ask readers to post their opinion or leave a reply in the comment section. The more active your blog is, the more appealing people will find your blog to be, whether they are new readers or old readers.
Always ask your blog readers to leave their comments and share their thoughts and opinions on the subject of each of your blog posts. It is also a good idea to consider running a contest to see who can write the best response to a post, and give a reward to the best answer.
Do whatever it takes to increase the number of comments and don’t forget to respond to each comment. Comments on your blog are something you should consider seriously. Not only does it make your blog appear much more lively active and universally liked – it also provides a sense of ownership to each person who commented and took the time to comment.
The more comments there are on your blog, the more likely your readers are going to spread the word to others about your blog. There is nothing better than “word of mouth” in marketing. Also, readers will return to your blog in the future as they will remember.
One last important thing, make sure to respond to your reader’s comments so they know they’re being heard and appreciated for their efforts or opinion.
Be Committed to Better Business Blogging:
Don’t start blogging unless you really want to constantly blog. Blogging is a commitment, it might be an exciting thing to do and it can be fun in the beginning, but writing a new blog post on a daily basis or every other day or two can get tedious after that, especially after the first couple of weeks when you feel like nobody’s is reading what your blogging about.
If you’re not sure that you can keep a your blog rolling, consider an alternative by writing guest posts for other blogs, websites and email newsletters. Every publisher and blog owner will be looking for new material and ideas to add to their site or blog, and being the guest blogger or writer helps puts you in front of an entirely new audience and prospects each time you write.
Over Deliver for Better Business Blogging:
If you’ve decided to be a guest blogger, then make your resource box exceptionally GREAT. Offer readers some compelling curiosity, interest driven and fascinating ideas with great value to lure them to go to your site, and then over deliver beyond their expectations. This is an excellent method of increasing your list of prospects and it will help you become well-known in your specialised niche.
Interview the Big Dogs for Better Business Blogging:
Interview the big dogs without fail. Interviewing other contenders in the same niche as yours not only does it produce great content – it can also provide you with powerful contacts and opens the door to access their readers as well when they talk about the interview to their own people.
So don’t hesitate and ask others in the same niche as yours for an interviews – what’s the worst thing that can happen? They will say no? so what? There are plenty others.
But you’ll be surprised how many of them will reply positively to your request. Keep in mind that, they want to increase their own readership as well and for them it is a free publicity. Also it’s a tremendous ego boost for them to be sought after and interviewed as an expert in their own industry.
If there is a Tip #10 out there, it is this: Have fun with light-hearted pleasure. When writing for better business Blogging do whatever it takes to make your blog writing a joyful amusement.
It is what you should do, since your enjoyment and passion is what drives your topic, it will shine through in your posts. The more fun and enjoyment you’re having while writing your blog, the more enjoyable it will be for readers to visit and delight themselves.
So yes, have a blast, add humor, and mood altering effects and don’t be afraid to hold yourself up as an example to your readers, (both good and bad,) put your heart and soul into it, and go for it!
What do you think about these 9 Tips for Better Business Blogging? Let us know in the comments below.
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