So you’ve Created the Greatest Product of All Time but the Question Remains:
How to Get Thousands of People to Review your Product on their Blog?
Since you’ve created the greatest product of all times and think it is going to sell like crazy, then the next challenge that will face you is; how to get thousands of people to review your product on their blogs.
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Okay, let’s face it: for someone link Guy Kawasaki who is famous enough that if he is to launch a new book and bury it in his back yard, the chances are no sooner than later it would end up on the best seller list.
HOW TO: Launch Any Product Using Social Media is the title of this illuminating article by Guy Kawasaki detailing the 12 steps he took in launching his book.
It is a great how-to guide for anyone to use and follow – whether they’re a celebrity or a complete unknown author – that is to launch their own book (or product)
To an Internet marketer it’s worth its weight in gold, and if you’re short on time just like everybody else, jump straight to the 3rd item.
I’m really serious – if you would you like to have hundreds of interviews and hundreds of reviews of your product appearing on others blogs prior to your next product release or launch date, then do it.
How to Overcome the Problems and Still Get People to Review your Product?
If after you read the article, you think that you can’t afford to physically ship 1,600 products, remember that you do have an alternative – email a copy as a digital product, it will cost you nothing more than your time and in return you should get a reviews of your product.
“But you don’t have an email list of 20,000 bloggers in different niches.” That shouldn’t be a problem as well. You should start compiling a list immediately and start building relationship with those bloggers.
By doing so, when time comes to launch your next product, you’ll have your own long list of bloggers who already know you and are eager to review your new product.
In addition, you have one extra added advantage over Kawasaki – because you’re not Super-famous, most likely your contacts are willing to review your product.
After all, if you were one of 20,000 bloggers on a list compiled by the famous guy, would you even bother? Probably not, because you’ll think you’re so tiny in a massive cog.
Plus there’s no accountability when you’re just one of thousands. But when your friend asks you to review his newly created product, then sure enough, you’re going to review his product because you know that if you don’t he’ll be wondering and will ask you what happened and why you turned him down.
Even with a list of as little as 50 bloggers, odds are in your favour, that is; you can get a bare minimum of 25 to do a review your product, and most likely much more than that.
Plus you can get 10 or 20 to do interviews as well. And once you’ve got those to review your product, it’s simply a matter of leverage – demonstrating to other bloggers how popular the previous product interviews were to entice them and get then into giving you an interview of your product as well.
Brilliant idea, don’t you think so?
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